I think Target has done a succeful job of marketing to the 30+ women demographic.
Prices are right! I always feel I am getting a bargain (even if I'm not!). It could be their pricing strategy of using odd prices like $3.88. The perception is that you are getting the item on sale!
Products are attractive! They offer name brands like Mossimo, Nike, etc.
- Promotional ads are creative yet maintain consistent branding over the years. 96% of people recognize the Target Bullseye, even nudging out Apple and the Nike swoosh.
Placement... they almost always have stock of their items, and if not, I can order them online. In-store items are always organized and easy to find. And now our local Target offers a variety of groceries so that I can get most of my shopping done in one place.
1 comment:
Not only the 30+ woman demo, I think that their television marketing campaign over the last few years has done a great job of increasing Target's appeal to everyone. Their commercials are always fun and very creative; it seems as if through this advertising campaign and other changes (in-store look, products carried, etc.), Target has really transformed themselves from a cheap discount store into just a cool store... at least what it seems.
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